Everyone has heard the term “promo video” before, but what exactly does that mean? Well, it can mean a lot of things, but the one constant is that you are PROMOTING something. Whether it’s a new product, an event, or your brand, the goal of a promo video is to make your customer’s (or potential customers) aware of something you are doing.
A promo video (promotional video) is much like a commercial, but doesn’t necessarily need to be broadcasted on TV. The goal of the video is to draw the audience’s attention and encourage them to take action. Like this promo video we made for a local yoga studio, Yoga Pod Fort Collins. We weren’t promoting a specific event or sale, but promoted the brand and lifestyle of Yoga Pod.
When should you use a promotional Video?
A promo video gives you an excuse to reach out to your existing customer base or try and attract new customers. If your audience is not familiar with your brand, a promo video can help introduce your companies mission, vision, or products.
Promo videos proven to work and be effective. As video consumption continues to rise, your competition is relying more and more on video to set themselves apart. Are you?
It might seem straightforward to create a promo video, but doing it correct isn’t alway easy. If done right (read by a professional) then a promo video can really impact your business and bring in some serious cash flow. If done poorly, it can negatively effect your brand and you might lose the trust of your clients.
Let us help you navigate the video marketing world and help you achieve your goals. Contact us to get started on a promo video for your business today.
Check out this infograph created by Renderforest to see how video his growing exponentially in the modern day marketplace.